Made in Europe with Europe's natural resources… and technology!
In the future, anything can be made of wood fibre, providing renewable and recyclable, low-carbon alternatives to many fossil-based materials and products.
Through circularity, wood-based textiles, construction items and technologies for carbon neutrality, paper and fibre-based products represent a tangible way for Europe to strengthen its open strategic autonomy and, at the same time, for citizens to make sustainable consumption choices in their daily life.
This exhibition offers a window into a world where the pulp and paper sector can make sustainable and climate-friendly products the new normal for a climate-compatible economy.
Four cities, one showcase
See the LAB in motion